web

The following list contains a small sampling of projects I've worked on since 1999. I was able to archive several of the older projects alongside some still-active sites. They run the gamut from small teaser campaigns to full UCG site overhauls.

Quizilla

Quizilla is a user-generated content site that provides tools to allow its members to create and share personality quizzes, tests, stories, polls, lyrics and poems. The site was launched in 2002 and was acquired by Nickelodeon in late 2007. I led the team that was tasked with redesigning the website with the goal of being more attractive to advertisers and easier to master for new users.

Once we started digging in to the project it was obvious that we would have to rebuild all the underlying technology in addition to updating the graphics and user interface, but without compromising the million user creations already in the system. In the end we ended up rebuilding every single application, creating a new framework and content management system.

As Supervising Producer on this project, my role was to oversee the entire relaunch, including budget, scope and schedule interfacing with the technology groups, external vendors, overseas testing and other stakeholders. I also worked as the chief product developer providing functional specifications and wireframes for the software developers. Additionally I worked with external vendors on refining information architecture, user interface and design.

As of February 2009, Quizilla is still deploying improvements, patches, etc. as part of the relaunch.

Supervising Producer 2007-2008

The N

The-N.com is the online counterpart to Nickelodeon's teen-focused digital cable network. From the original site launch in 2002 through 2008 I worked on several site relaunches, online promotions, product development and interactive television productions. The N has always been at the cutting edge of online entertainment, winning an Emmy in 2007 for The-N.com Video Mixer which allowed users to edit together video clips, transitions and audio to create their own mash-ups. They have a thriving online community and continue to develop exciting new products to enhance the television network.

Senior Producer 2002-2008

Degrassi iTV

This one was really fun. We worked with Time Warner Cable to develop an interactive TV application in which users could vote with their remote during premiere episodes of Degrassi. The users would vote on what they thought would happen before a commercial break, then afterwards the voting results would appear alongside the action onscreen. Degrassi iTV generated TWC's largest user participation numbers to date.

Senior Producer 2006

Noggin

From 2002-2006 I worked on Nickelodeon's pre-school network, Noggin. At the time of The N's launch, Noggin and The N shared a channel, splitting the day at 6pm. While The N targeted teens, the Noggin site had to present content that could be enjoyed by preschoolers and their parents. While working at Noggin, I managed online promotions, as well as doing product and game development.

Senior Producer 2002-2006

Noggin's Maisy Morning

"Maisy Morning" was a sponsorship project we did with Life Cereal where we solicited kids' photos from parents for use in on-air and online presentations. On-air they appeared in a series of spots. Online we built a Flash matching game where we loaded in user images for kids and their parents to play and learn.

Senior Producer 2003

dada

This is the official site for the power rock trio dada. It contains music videos, live concert footage, audio samples of every album track, online store, extensive live photo collection, tour info & reviews and community section featuring message boards and chat.

Designer/Developer/Producer 2001-Present

MTV2

MTV2.com was redesigned from the ground up to support MTV2, an all-music channel distributed by satellite and cable providers. Besides the standard channel-support features, we created an interactive show, "Control Freak," which allowed users to vote for the next video to play on the channel. MTV2.com launched on January 1st, 2001 alongside the new MTV2 channel.

Producer/Developer/Designer 2001

MTV's Bunker Project

At the end of 1999 we did a huge project - especially for its time, where we stuck a bunch of kids underground in a bunker in the middle of Times Square to wait out the pending Y2K apocalypse. They got daily survival training from Army soldiers and more importantly were filmed 24/7 and streamed on MTV.com. The project was huge and got tons of press.